When it comes to optimizing the marketing instruments comprising the marketing mix, we offer our customers comprehensive market research assistance.
We assist you with:

• Campaign design
• Designing websites
• Advertising effectiveness studies

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Campaign design

When it comes to quantitative pre-tests of advertisements and television spots, the short field times of online surveys are perfect for what are commonly tight schedules. The expensive and time-consuming creation of physical test materials is also avoided thanks to the digital transmission of data. Already today, the increasing spread of fast internet access has made possible the utilization of multimedia elements. The online studio test represents an additional alternative, in which the classic form of recruitment on the street is combined with a personal interview at an internet workstation. Additionally, Interactive Vision Trace allows for online eye-tracking simulation to understand the flow of attention of your ad.

Learn more about the Interactive Vision Trace




Also qualitative methods reveal their strength in campaign design – whether it be as a preliminary stage to quantitative surveys or as a standalone solution. The method of choice here is usually the focus group discussion.




Designing websites

Websites help build the brand image, offer information on products and services and are also a platform for communication, service and sales. We support you in analyzing the strengths and weaknesses of your internet presence and in conduction a competitive comparison. In the event of a relaunch, we provide you with the information you need. To do this, we use usability interviews and workshops in the studio, at the workplace or at home. Our e-clinic mobile usability laboratory makes it possible to document behaviour and reactions in a clear and comprehensive fashion.

You want to investigate the flow of attention on your website? Benefit from the online eye-tracking simulation with Interactive Vision Trace.

Learn more about the Interactive Vision Trace







Advertising effectiveness studies

How effective is the current advertising campaign? What is the current status of my brand? Are the marketing tools functioning as planned? Harris Interactive offers you tracking studies to determine the success of your advertising. We diagnose the actual advertising effectiveness within the competitive environment. At this, key figures such as supported and unsupported advertising awareness, remembered advertising content and supported awareness of individual campaign elements, and track the effects on the brand image are measured in defined intervals.