In addition to the data collection using online panels, Harris Interactive also offers classic methods of data acquisition such as studio tests and inhome / CATI surveys. We are also able to implement innovative methods such as surveys using SMS text messaging.

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Studio tests

The online studio test combines the advantages of online data acquisition (secure, flexible, high quality, fast) with easy reachability for even the rarest target groups. For paper-and-pencil or CAPI-interviews the interviews can be designed to be filled out by respondents on their own, or for completion with an interviewer, e.g., when it can be assumed that the user is very unfamiliar with the operation of technical devices.




Inhome and CATI surveys

Harris Interactive has its own core staff of interviewers for carrying out in-home interviews in several as well as international CATI-resources.




SMS text messaging surveys

Wireless surveys via mobile phones, in particular using SMS text messaging, are primarily suited for short, situation-specific questions (e.g., after shopping, when coming into contact with particular forms of advertising, etc.). SMS text messaging surveys can be used in all of the countries represented by Harris Interactive’s online panels.