Thanks to our international online consumer panel, we are able to carry out even large-scale studies in-house.

The Harris Interactive AG HI-epanel currently covers primarily Germany, France, Great Britain, Italy, Poland, Spain, U.S.A., Russia, Japan and Sweden – but we are expanding continuously.

Furthermore, since the merger with Harris Interactive we have access to one of the world´s largest online panels.



Even more important than size is the structure of online panels – the basis to provide representative samples structured according to micro-census-data. But we also make difficult target groups accessible: For example, our panel includes 15,000 women over the age of 50.
Find out more about the panel´s quality assurance, the sampling method and representativeness, segmentation possibilities using e-milieus© and special panels.

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The panel’s quality assurance

The Harris Interactive AG HI-epanel is subject to the strictest quality standards. A mix of various recruitment instruments makes it possible to avoid distortions in the participant structure. We very carefully select recruiting partners to ensure that they meet our high standards. Each participant must first activate the user account via a link sent by email. All panel participants have to resubmit all of their data at a specific in time every year (reregistration). This ensures that all data remains consistent and up to date, while also eliminating passive participants. A system specially developed by Harris Interactive AG tests the data pool for plausibility. We take part in the BVM´s NEON task force on quality assurance for online panels and are in compliance with the corresponding ESOMAR standards.

Panel quality – Harris Interactive's answers to ESOMAR’s 25 questions






Sampling method and representativeness

In accordance with your requirements a sample is drawn from the HI-epanel for your study. It is possible to depict representative random samples – structured in accordance with the micro-census as well as quota samples. When drawing a sample, strict guidelines are followed: no respondents who participated in any study in the previous six weeks are invited to participate in a study, or if they have participated in a survey regarding the same product category within the previous three months. A broad spread across regions and with regard to the degree of urbanization is ensured.
Even without explicit quotas a good distributions regarding age groups, sex, household sizes and education levels can be ensured.




e-milieu^©

Harris Interactive and the Sinus Sociovision Institute of Heidelberg, specialized in socio-cultural research, are successfully using the Sinus-Milieus® on the Internet in an exclusive partnership. The qualitative target group model used most often in Germany is available for online research under the name e-milieu®. For almost the entire German consumer panel e-milieu® profiles are available. This provides for excellent analysis possibilities: the respondents can be analyzed against the background of their entire life environment, their perception of everyday life and their day-to-day actions. The e-milieus® are also available as a selection criteria for studies.
The results of the studies in the consumer online panel can be linked with Sinus Sociovision’s entire range of milieu expertise. It is also possible to combine these with a comprehensive range of consumer and media data from various sources using Sinus-Milieus as target group models (typology of desires, consumer analysis, brand profile, debit and credit, outfit, consumer and media analysis (VuMA), AGF (Television Research Partnership) / GfK television panel, FMDS etc.)
In particular, the milieus which are often of interest for marketing (B- and C-milieus) are well covered by the internet. The A-milieus covering traditional values are currently still difficult to reach online.







Special panels

Take advantage of the experience of Harris Interactive AG in creating and maintaining special panels which are operated exclusively for individual customers. Even unusual and difficult target groups, e.g., to cover individual regions or the users of special products can be depicted.