Panel quality – Harris Interactive’s answers to ESOMARs 25 questions

The use of internet access panels for sampling and questioning is a relatively new research technique. It will take some time before uniform quality standards can be defined and adopted across the industry. But the different approaches by research suppliers in recruiting and conducting research affect the quality of data quality. Hence ESOMAR, the world organisation for research into markets, consumers and societies, has developed a catalogue of 25 question as the basis of a discussion of methodology. Research buyers can use these 25 questions to judge the competences of a market research company.

Harris Interactive wants to make your decision for online research with us as easy as possible. Therefore we provide our answers to these 25 questions here as download:

HI_DE_25 Questions NEU.pdf (414 KB)