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Press
"World Leaders" Opinion Barometer
Wave 5
Paris and Hamburg – December 7, 2009 – The latest edition of the international « World Leaders » barometer shows that the decrease of Barack OBAMA’s popularity in the United-States is not seen in Europe where he is still extremely popular.
Angela MERKEL continues to move up in popularity and is ahead amongst the European leaders.

Harris Interactive Expands Global Partner Network with South Korean Firm
New York - November 16, 2009 – Harris Interactive (Nasdaq: HPOL) today announced that GH Korea (formerly Global Research Institute), a market research and consulting company based in South Korea,
has become the newest member of the Harris Interactive Global Partner Network of independent market research companies.

Advertisers and Audiences:
How Their Views on Advertising Effectiveness Differ
This marks the first survey of an on-going collaboration with LinkedIn to understand the attitudes of consumers and business executives
Rochester, N.Y. – July 21, 2009 – Advertisers and marketers spend a great deal of time
crafting ads that they think are effective. Consumers who view these ads at times have different ideas.

Many Europeans,
Especially in Britain, Have Lost Confidence in Their Elected Representatives
Rochester and Hamburg – June 17, 2009 – A new Financial Times/Harris Poll finds that
many Europeans say they have less confidence in their own elected representatives
(their members of parliament, deputies, etc.) than they did a year ago.
Only tiny minorities of people under 64 (those over 65 were not surveyed) in the five largest
countries in Europe believe that their elected legislators provide “good value for money.”
Americans are very critical of their members of Congress, but on some questions they
are much less hostile than people in Europe.

"World Leaders" Opinion Barometer
Wave 4
Paris and Hamburg – June 2, 2009 – The latest edition of the international « World Leaders » barometer,
conducted by market research agency Harris Interactive exclusively for FRANCE 24 and the
International Herald Tribune, shows that Barack Obama is still at the top of this ranking,
as much in terms of popularity as influence.
Pope Benedict XVI, whose popularity had decreased in the previous edition, continues to decrease,
especially in France where the drop is impressive.

Germans, French and Spanish Adults
Oppose Working Past Retirement Age for Larger Pensions While American, British and Italian Adults Support Idea
Rochester and Hamburg – May 27, 2009 – As the economic crisis continues around the globe,
adults in the five largest European countries and the U.S. have different ideas about what it will
mean for their retirement and their pensions or retirement savings. Seven in ten Germans (71%) and
majorities of French (54%) and Spanish (53%) adults would oppose the idea of working beyond the
current state pension/social security age to receive a larger pension while two-thirds of Americans (66%),
three in five Britons (61%) and Italians (59%) would support such this idea.

Harris Interactive Appoints
Robert Salvoni as UK and European Managing Director
London – May 11, 2009 – Harris Interactive®, a global market research company, today announced the appointment of
Robert Salvoni to UK and European Managing Director, replacing George Terhanian who was appointed as President of
Global Solutions earlier this year.

Six-Country Financial
Times/Harris Poll Shows How badly Economic Crisis Has Hurt Reputation of Business Leaders
Rochester and Hamburg – April 15, 2009 – A majority of adults in all six countries say their opinion
towards business leaders has worsened as a result of the current economic situation.
Only a very small minority say they now view business leaders in a more favourable light.
The biggest impact appears to have been in Germany, where three-quarters (75%) claim their opinion has worsened,
while in Italy two in five say their opinion of business leaders has stayed the same.

"World Leaders"
Opinion Barometer Wave 3
Paris and Hamburg – April 7, 2009 – The third edition of the international « World Leaders » barometer,
conducted by market research agency Harris Interactive exclusively for FRANCE 24 and the International
Herald Tribune, shows a sharp drop in popularity of Pope Benedict XVI, a global decrease in influence of
world leaders, and the continued support from large majorities for Barack Obama.

In United States and Largest European Economies
Public Opinion Is Split on Issues of Economic Nationalism, Protectionism and Internationalism
Rochester and Hamburg – March 19, 2009 – A new Financial Times/Harris Poll finds a lack
of consensus in the United States and the largest European countries as to whether their
governments should adopt protectionist and nationalistic economic policies or continue
more internationalist and liberal economic policies.

Most People in USA and Largest European Countries
Oppose Bailouts of Banks, Insurance Companies and Car Manufacturers
Rochester and Hamburg – March 18, 2009 – A new multinational Financial Times/Harris
Poll finds that most Americans and Europeans in most of the five largest European
countries are opposed to their governments using their taxpayers’ money to bail out
banks, insurance companies and car manufacturers. However, majorities in the United
States (51%), Britain (56%), France (65%), and Germany (55%) support government
bailouts of the construction industry.

Harris Interactive Appoints Stefan Schmelcher as
President of Global Loyalty Solutions
ROCHESTER, N.Y. AND NEW YORK, N.Y. – March 3, 2009 – Harris Interactive
(NASDAQ: HPOL) today announced the appointment of Stefan Schmelcher as
President, Global Loyalty Solutions which includes the U.S., Canada, UK, France and
Germany along with Singapore and Hong Kong.

Large Majorities
in Five Largest European Countries and the U.S. Support Increased Government Regulation of
Business Activities and of Commercial Banks
Rochester and Hamburg – February 25, 2009 – As the economic crisis continues, at least
two-thirds of adults in the United States and the five largest European countries
(between 66% and 79%) support increased regulation by their governments’ business
activities to prevent future financial global market crises. In Great Britain, France, Spain,
Germany and the United States this support for increased regulation has increased
since October while in Italy it has held steady.

"World Leaders"
Opinion Barometer Wave 2
Paris and Hamburg – February 6, 2009 – The second edition of the international “World Leaders” barometer,
conducted by the market research company Harris Interactive for FRANCE 24 and the International Herald Tribune,
shows Barack Obama is at the top of the list, with particularly high results among all of the 6 surveyed populations.
Respondents approve by a large majority of Barack Obama, putting him in first place in terms of popularity,
closely followed by the Dalai Lama then Angela Merkel.

European Reactions
to President Obama Overwhelmingly Positive
Rochester and Hamburg – January 22, 2009 – Opinion polls in the United States have
reported the overwhelmingly optimistic and positive feelings of the American people
toward President Barack Obama. A new Financial Times/Harris Poll finds that he is even
more popular in the five largest European countries than in the United States.

Because Harris Interactive AG is located in Germany, most of the published articles are in German.
German
articles
For further Information please contact:
Harris Interactive AG
Anne-Kathleen Bräunig
Beim Strohhause 31
20097 Hamburg
press@harrisinteractive.de
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