We conduct surveys for our national and international clients.

Examples of our projects

Case 1
Customer: Sara Lee
Objective: pan-European optimization of the shower gel range
Procedure: utilization of the Line Optimization Test (LOT) in numerous countries
Results: introduction of new shower gel varieties while at the same time standardizing the product range on offer across Europe

Case 2
Customer: University of Hamburg
Objective: measuring the change in the brand image as a result of brand extensions
Procedure: initial survey – trial phase – follow-up survey
Results: brand extensions often lead to a change in the core brand image. Read more about this in our publications.

Case 3
Customer: financial service provider
Objective: Claimtest in the context of the optimization of the brand identity
Procedure: Exploration and determination of relevant claim set with
qualitative in-depth interview. Subsequently quantitative claim evaluation
Results: Identification of favored claim as well as the chances and risks
involved