Enterprise Solution Portfolio
Harris Interactive Germany originates from the 1996 founded MediaTransfer
AG Netresearch & Consulting who has been a specialist in the field of online
market research, and has been utilizing the access pool approach since its
founding.
As one of the pioneers of online market research we implement all suitable
conventional research approaches via the internet – from qualitative research
using online focus groups and highly standardized concept tests all the way to
methodologically complex conjoint studies.
We provide support for our customers throughout the entire marketing process,
including positioning analyses, the testing of initial concept ideas, product
and packaging design, pricing, and the measurement of advertising effectiveness
and customer satisfaction.
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