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Harris Interactive Germany originates from the 1996 founded MediaTransfer AG Netresearch & Consulting who has been a specialist in the field of online market research, and has been utilizing the access pool approach since its founding.

As one of the pioneers of online market research we implement all suitable conventional research approaches via the internet – from qualitative research using online focus groups and highly standardized concept tests all the way to methodologically complex conjoint studies.

We provide support for our customers throughout the entire marketing process, including positioning analyses, the testing of initial concept ideas, product and packaging design, pricing, and the measurement of advertising effectiveness and customer satisfaction.

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