Stakeholder Relationship
The utilization of market research for monitoring all marketing
activities is now standard practice in many companies.
Harris Interactive provides support for:
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Customer satisfaction studies
A high level of customer satisfaction is absolutely essential for
long-term customer loyalty. We find out how satisfied your customers are with
your products and services. All relevant factors concerning customer
satisfaction are collected and analysed for you by Harris Interactive.
The high level of standardization possible for the surveying instruments offers
ideal conditions for benchmarking and therefore for continuous improvement.
Customer expectations are measured indirectly using multivariate procedures. We
offer you portfolio analysis to reveal activity priorities.
Employee surveys
Your employees play a central role in the success of your company.
Anonymous surveys of your personnel performed by Harris Interactive
as an independent institute offer you an objective assessment of the strengths
and weaknesses of your workflows and of your company’s potential. The topics
covered can range from working atmosphere and satisfaction with management all
the way to individual development possibilities. Assess your company’s image
in the eyes of its employees and use our recommended actions as the basis to
reduce absentee rates and increase motivation.
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