Assessment of individual respondents quality in online panels

Christian Loeb and Dr. Adriane Hartmann of MediaTransfer AG Netresearch & Consulting will present paper at the ESOMAR panel conference.

Hamburg, 27. September 2006 – The ESOMAR panel conference will be held in Barcelona, 27-29 November 2006. MediaTransfer AG Netresearch & Consulting will be contributing to the conference program with a presentation on "Assessing individual respondents’ quality: An innovative scoring system". The paper will be presented in the track on quality of panels on Tuesday, November 28th 2006. "It is not enough to judge respondent quality ex-post by looking at isolated behavioral aspects such as time to complete. We needed to get a much better picture of the respondent even before the first interview and this is exactly what our scoring system does", says Christian Loeb, member of the board, responsible for panel management. The presentation covers the following topics: How to assess individual respondent quality even before inviting respondents to a client’s survey, how to monitor respondents quality during the full panelists lifecycle, why the assessment of normative behavioral parameters makes more sense than looking solely at things like survey completion time, and how to implement a scoring system as a standard procedure. The MediaTransfer AG Netresearch & Consulting scoring system consists of two independent scores, calculated based on a number of behavioral factors derived from a wide array of sources before and after the participation in the IDOP® online panel.


About MediaTransfer AG Netresearch & Consulting

Founded in 1996 MediaTransfer AG Netresearch & Consulting specializes in online market research. Worldwide online panels allow MediaTransfer AG Netresearch & Consulting to offer clients from many different industries such as consumer and durable goods, telecommunications, financial services and automobile international market research, one stop. We provide competent and flexible support for our customers throughout the entire marketing process. Further information can be obtained from: http://b2b.mediatransfer.de

For additional information please contact:

MediaTransfer AG Netresearch & Consulting
Dr. Gwen Kaufmann
Beim Strohhause 31
20097 Hamburg
Phone: +49 40 669 625 - 0 / Fax: - 299
press@mediatransfer.de