Participation Motives of Online Panellists:

Dr. Thomas Rodenhausen, Dr. Gwen Kaufmann and Dr. Adriane Hartmann of MediaTransfer AG Netresearch & Consulting present results from a study at the GOR 2007.

Hamburg, 2. March 2007 – The online market research community gets together at the annual General Online Research (GOR) conference 26. – 28. March 2007. The ninth international conference takes place in Leipzig, Germany. The GOR is the intersection and platform for discussion of academic and professional online market research. The spectrum of topics ranges from methodological contributions concerning online data collection techniques to presentations regarding current and classical online market research issues.

At the GOR 2007 MediaTransfer AG Netresearch & Consulting will present a study on the motivation to participate in online panels. "The recruitment of online panellists becomes harder. Thus it is necessary to understand, why people participate in online panels", states Dr. Thomas Rodenhausen, Head of market research at MediaTransfer AG Netresearch & Consulting. "This is the only way to ensure high response rates and a good quality of online surveys."

The results of the study show, that panelists participate not just for the money. The monetary motivation is indeed vital but curiosity and the ambition to help manufactures to make better products is also important. Additional results will be presented at the GOR.

Further information on the GOR conference and online registration can be obtained from: www.gor.de/gor07

About MediaTransfer AG Netresearch & Consulting
Founded in 1996 MediaTransfer AG Netresearch & Consulting specializes in online market research. Worldwide online panels allow MediaTransfer AG Netresearch & Consulting to offer clients from many different industries such as consumer and durable goods, telecommunications, financial services and automobile international market research, one stop. We provide competent and flexible support for our customers throughout the entire marketing process.
Further information can be obtained from: http://b2b.mediatransfer.com

For additional information please contact:

MediaTransfer AG Netresearch & Consulting
Dr. Gwen Kaufmann
Beim Strohhause 31
20097 Hamburg
Phone: +49 40 669 625 - 0 / Fax: - 299
press@mediatransfer.de